stage one

RECOGNITION VIDEOS

The example of having a food sample,say at the grocery store or even a food court is a great way to look at the first stage.Video shorts are your food samples.Do the people presenting this look courteous and properly dressed? Does the sample have good flavor? Is it lunch time and i am hungry right now typing this? Ok you decide.

 

Teaser Videos

The name says it all. To tease you into how your missing out on something incredible.It builds curiosity before they actually fully understand everything about your product or service.

Think of how say a video game company uses a teaser months before the release of a game. Makes the kids go nuts to see more. Ok adults too.

 
 
 
 
 

“About” Videos

About videos help to give an up close look at the company behind the product or service.Again this is a small taste of the main video to come as they continue the recognition steps.

 
 

Explainer Videos

Just like the name implies.It’s a short video that explains the product or service in a very informative way.A recent study showed over 80% of social media viewers watch videos without sound. Visuals and text help push this farther since you can use this as a social media ad.

 
 
 

Stage 2

PONDER VIDEOS